“How can a fitness app focused on
competition, foster a thriving community?"
“How can a fitness app focused on
competition, foster a thriving community?"
STRAVA
STRAVA
2024
UI Design System
2024
UI Design System
My Role
UI Designer, Motion
My Role
UI Designer, Motion
My Role
UI Designer, Motion
Team
Mateo, Diego, Woojung, Derek
Team
Mateo, Diego, Woojung, Derek
Team
Mateo, Diego, Woojung, Derek
Duration
4 months
Duration
4 months
Duration
4 months
Tools
Adobe CC, Miro, Figma
Tools
Adobe CC, Miro, Figma
Tools
Adobe CC, Miro, Figma
About
About
Strava is a social fitness app focused on runners and cyclists to track their exercise. Primarily focused competition, users race individually and compare their stats to see who is the fastest.
Our vision for this project was to shift the narrative form competition to community building, helping users stay motivated through positive reinforcement.
Along with this, we redesign Strava's UI and branding to reflect a unique and modern aesthetic that feels sleek, contemporary, and aspirational.
Strava is a social fitness app focused on runners and cyclists to track their exercise. Primarily focused competition, users race individually and compare their stats to see who is the fastest.
Our vision for this project was to shift the narrative form competition to community building, helping users stay motivated through positive reinforcement.
Along with this, we redesign Strava's UI and branding to reflect a unique and modern aesthetic that feels sleek, contemporary, and aspirational.
Problem
Problem
Strava currently caters to elite runners and cyclists chasing top times, overlooking athletes from other sports and casual users seeking personal growth and connection.
Strava currently caters to elite runners and cyclists chasing top times, overlooking athletes from other sports and casual users seeking personal growth and connection.
Strava currently caters to elite runners and cyclists chasing top times, overlooking athletes from other sports and casual users seeking personal growth and connection.
Solution
Solution
In this project, we conducted in-depth research, testing, and design iterations to deliver four new features tailored to our personas, along with a cohesive Design System across mobile, smartwatches, and desktop for a bold new look.
In this project, we conducted in-depth research, testing, and design iterations to deliver four new features tailored to our personas, along with a cohesive Design System across mobile, smartwatches, and desktop for a bold new look.
In this project, we conducted in-depth research, testing, and design iterations to deliver four new features tailored to our personas, along with a cohesive Design System across mobile, smartwatches, and desktop for a bold new look.
Feature 01 Smart Profiles
Feature 01 Smart Profiles
How it works
How it works
Setup and switch your on screen metrics on the go for all your multi sport needs.
Setup and switch your on screen metrics on the go for all your multi sport needs.
Problem
Problem
Users have to use multiple apps to for all of their sports and training.
Users have to use multiple apps to for all of their sports and training.
Solution
Solution
Users have to use multiple apps to for all of their sports and training.
Users have to use multiple apps to for all of their sports and training.
Feature 02 Enhanced Sports Tracking
Feature 02 Enhanced Sports Tracking
How it works
Advanced tracking and analysis specifically for weightlifting.
Problem
Strava only tracks time for weightlifting, offering little value.
Solution
Allow users to dynamically customize their on-screen metrics.
How it works
How it works
Advanced tracking and analysis specifically for weightlifting.
Advanced tracking and analysis specifically for weightlifting.
Problem
Problem
Strava only tracks time for weightlifting, offering little value.
Strava only tracks time for weightlifting, offering little value.
Solution
Solution
Allow users to dynamically customize their on-screen metrics.
Allow users to dynamically customize their on-screen metrics.
Feature 02 Enhanced Sports Tracking
Feature 03 Route Generator
Feature 03 Route Generator
How it works
Keep users engaged by offering exploration tailored to their preferences, schedules, etc.
Problem
Strava lacks tools to help users balance schedules or workout variety.
Solution
Incorporate innovative AI features tailored to each user's goals.
How it works
Keep users engaged by offering exploration tailored to their preferences, schedules, etc.
Problem
Strava lacks tools to help users balance schedules or workout variety.
Solution
Incorporate innovative AI features tailored to each user's goals.
How it works
Keep users engaged by offering exploration tailored to their preferences, schedules, etc.
Problem
Strava lacks tools to help users balance schedules or workout variety.
Solution
Incorporate innovative AI features tailored to each user's goals.
Feature 03 Route Generator
Feature 04 Active Groups Sessions
Feature 04 Active Groups Sessions
How it works
Facilitate real-world connections in a safe and welcoming environment for athletes of all skills.
Problem
Strava lacks the ability to plan, view, and join group rides in advance.
Solution
Map, calendar, and list view to quickly join group rides anytime.
How it works
How it works
Facilitate real-world connections in a safe and welcoming environment for athletes of all skills.
Facilitate real-world connections in a safe and welcoming environment for athletes of all skills.
Problem
Problem
Strava lacks the ability to plan, view, and join group rides in advance.
Strava lacks the ability to plan, view, and join group rides in advance.
Solution
Solution
Map, calendar, and list view to quickly join group rides anytime.
Map, calendar, and list view to quickly join group rides anytime.
Feature 04 Active Groups Sessions
Design System
Design System
Design System
Typography
Typography
Impact
Impact
Thanks to extensive research, including interviews and data collection, we pinpointed the key challenges users face and addressed them with precision.
The result is a sleek, bold, and revolutionary app that makes exercising more engaging, efficient, and enjoyable, supporting athletes of all levels across all sports and fostering meaningful connections, positioning Strava as the ultimate fitness app.
Thanks to extensive research, including interviews and data collection, we pinpointed the key challenges users face and addressed them with precision.
The result is a sleek, bold, and revolutionary app that makes exercising more engaging, efficient, and enjoyable, supporting athletes of all levels across all sports and fostering meaningful connections, positioning Strava as the ultimate fitness app.