Can a digital portfolio feel as curated and intentional as the work it showcases?
Can a digital portfolio feel as curated and intentional as the work it showcases?
Can a digital portfolio feel as curated and intentional as the work it showcases?
LIAM
LIAM
2025
Web Design
2025
Web Design
My Role
Web Designer
My Role
Web Designer
Team
Solo
Team
Solo
Duration
2 months
Duration
2 months
Tools
Framer, Spline, Figma
Tools
Framer, Spline, Figma
About
About
When Art Director Liam Tracy approached me to help revitalize his portfolio, he was looking for more than a new layout. His work was strong and varied, but his old site felt dated and scattered, making it hard for potential clients to see the depth of his thinking.
Together, we rebuilt his portfolio from the ground up, reshaping his projects into focused case studies, clarifying his role in each piece, and designing a clean Framer experience that feels as intentional and considered as the work it showcases.
When Art Director Liam Tracy approached me to help revitalize his portfolio, he was looking for more than a new layout. His work was strong and varied, but his old site felt dated and scattered, making it hard for potential clients to see the depth of his thinking.
Together, we rebuilt his portfolio from the ground up, reshaping his projects into focused case studies, clarifying his role in each piece, and designing a clean Framer experience that feels as intentional and considered as the work it showcases.
Modularity
Modularity
For Liam’s site, I designed a modular menu system that makes his vast body of work easy to explore. Projects are organized into clear categories and repeatable navigation patterns, so visitors can move from high-level overview to deep case study without getting lost.
The modular structure keeps the interface consistent while giving Liam flexibility to add new work over time, ensuring the portfolio stays organized, scalable, and simple to navigate as his practice grows.
For Liam’s site, I designed a modular menu system that makes his vast body of work easy to explore. Projects are organized into clear categories and repeatable navigation patterns, so visitors can move from high-level overview to deep case study without getting lost.
The modular structure keeps the interface consistent while giving Liam flexibility to add new work over time, ensuring the portfolio stays organized, scalable, and simple to navigate as his practice grows.
Motion Design
Motion Design
For Liam’s new portfolio, motion became a way to bring his work forward without overwhelming it. I introduced subtle animations to key projects and UI moments, using movement to highlight hierarchy, guide the eye, and give his case studies a sense of energy and depth.
These motion treatments make the site feel contemporary and alive, extending Liam’s art direction into the way the work behaves on screen while keeping the overall experience clean, focused, and easy to navigate.
For Liam’s new portfolio, motion became a way to bring his work forward without overwhelming it. I introduced subtle animations to key projects and UI moments, using movement to highlight hierarchy, guide the eye, and give his case studies a sense of energy and depth.
These motion treatments make the site feel contemporary and alive, extending Liam’s art direction into the way the work behaves on screen while keeping the overall experience clean, focused, and easy to navigate.
3D Interactivity
3D Interactivity
A series of interactive components were integrated to elevate the overall experience. A key element is a 3D interactive version of Liam’s logo that responds to user input, introducing motion and depth as soon as the page loads. These interactions give the portfolio a contemporary, polished feel while reinforcing Liam’s sensitivity to craft and digital detail.
Impact
Impact
This new portfolio presents Liam’s work with clarity and intention, transforming a previously fragmented collection of projects into a focused, case study driven experience. Modular navigation, refreshed motion design, and interactive elements enable visitors to quickly understand his range, his role in each project, and his creative process.
The result is a contemporary, flexible platform that aligns with his seniority and makes it easier for clients and collaborators to see how he thinks as an art director, not just what he has produced.
This new portfolio presents Liam’s work with clarity and intention, transforming a previously fragmented collection of projects into a focused, case study driven experience. Modular navigation, refreshed motion design, and interactive elements enable visitors to quickly understand his range, his role in each project, and his creative process.
The result is a contemporary, flexible platform that aligns with his seniority and makes it easier for clients and collaborators to see how he thinks as an art director, not just what he has produced.