“How can a country rich in history be given
a breath of fresh air without losing its identity?"
“How can a country rich in history be given
a breath of fresh air without losing its identity?"
“How can a country rich in history be given
a breath of fresh air without losing its identity?"
IRELAND
2024
Art Direction & Branding
My Role
Brand Designer
Team
Mateo & Jamie
Duration
4 months
Tools
Adobe CC, Figma
IRELAND
IRELAND
2024
Art Direction/ Branding
2024
Art Direction/ Branding
My Role
Art Director, Brand Designer
My Role
Art Director, Brand Designer
Team
Mateo & Jamie
Team
Mateo & Jamie
Duration
3 Months
Duration
3 Months
Tools
Adobe CC, Miro, Figma
Tools
Adobe CC, Miro, Figma
About
About
Ireland is unlike any place in the world. Blanketed in lush greens and deep blues, the country overflows with rich history and is home to some of the friendliest people on earth.
When given the opportunity to rebrand Ireland’s tourism identity, we took this chance to refresh their image while honoring their heritage—bringing a breath of fresh air that stays true to Ireland's spirit while feeling universal.
Ireland is unlike any place in the world. Blanketed in lush greens and deep blues, the country overflows with rich history and is home to some of the friendliest people on earth.
When given the opportunity to rebrand Ireland’s tourism identity, we took this chance to refresh their image while honoring their heritage—bringing a breath of fresh air that stays true to Ireland's spirit while feeling universal.
Ireland is unlike any place in the world. Blanketed in lush greens and deep blues, the country overflows with rich history and is home to some of the friendliest people on earth.
When given the opportunity to rebrand Ireland’s tourism identity, we took this chance to refresh their image while honoring their heritage—bringing a breath of fresh air that stays true to Ireland's spirit while feeling universal.
Iconography
Iconography
We looked high and low for what makes Ireland, Ireland. Based on our research, we created a set of icons to accompany our logo, bringing a charm and playfulness to the brand’s visual language.
We looked high and low for what makes Ireland, Ireland. Based on our research, we created a set of icons to accompany our logo, bringing a charm and playfulness to the brand’s visual language.
Brand Guidelines
Brand Guidelines
A successful brand depends on a cohesive and unified visual language. After developing a captivating visual language, my team and I established a set of comprehensive brand guidelines to ensure consistency across all touchpoints.
A successful brand depends on a cohesive and unified visual language. After developing a captivating visual language, my team and I established a set of comprehensive brand guidelines to ensure consistency across all touchpoints.
A successful brand depends on a cohesive and unified visual language. After developing a captivating visual language, my team and I established a set of comprehensive brand guidelines to ensure consistency across all touchpoints.
Impact
Impact
There is no place on earth like Ireland. Our designs during this project consisted in solely carefully crafting a brand image that stays true to the essence of the country's uniqueness, heritage, and pride.
The final result is a modern yet approachable visual narrative that breathes new life into an already iconic destination. We took upon ourselves to not rebrand Ireland, but to refresh it.
There is no place on earth like Ireland. Our designs during this project consisted in solely carefully crafting a brand image that stays true to the essence of the country's uniqueness, heritage, and pride.
The final result is a modern yet approachable visual narrative that breathes new life into an already iconic destination. We took upon ourselves to not rebrand Ireland, but to refresh it.
Impact
There is no place on earth like Ireland. Our designs during this project consisted in solely carefully crafting a brand image that stays true to the essence of the country's uniqueness, heritage, and pride.
The final result is a modern yet approachable visual narrative that breathes new life into an already iconic destination. We took upon ourselves to not rebrand Ireland, but to refresh it.