"How can a conscious shoe brand stand out in a
world that doesn't need any more shoes?"
"How can a conscious shoe brand stand out in a
world that doesn't need any more shoes?"
FRTHR
FRTHR
2024
Art Direction/ Branding
2024
Art Direction/ Branding
My Role
Brand Identity Design
My Role
Brand Identity Design
Team
Mateo & Caitlin
Team
Mateo & Caitlin
Duration
4 months
Duration
4 months
Tools
Adobe CC, Figma
Tools
Adobe CC, Figma
About
About
Rebranding a shoe company from the ground up provided an opportunity to chart new territories and reimagine what a brand could truly be. To craft an identity that feels distinct and unmatched, rooted in a purpose that drives us: supporting individuals in putting their best foot forward.
At its core, the brand is about empowering people to present their best selves and perform at their highest potential. Modern with an impactful twist.
Rebranding a shoe company from the ground up provided an opportunity to chart new territories and reimagine what a brand could truly be. To craft an identity that feels distinct and unmatched, rooted in a purpose that drives us: supporting individuals in putting their best foot forward.
At its core, the brand is about empowering people to present their best selves and perform at their highest potential. Modern with an impactful twist.
Problem
Problem
The oversaturated shoe market makes it difficult for brands to stand out and address real consumer needs. Most options lack meaningful innovation or connection.
The oversaturated shoe market makes it difficult for brands to stand out and address real consumer needs. Most options lack meaningful innovation or connection.
The oversaturated shoe market makes it difficult for brands to stand out and address real consumer needs. Most options lack meaningful innovation or connection.
Solution
Solution
We created versatile, compact footwear designed to empower individuals to "Go FRTHR." This purpose-driven approach blends style, functionality, and identity to stand out in a crowded market.
We created versatile, compact footwear designed to empower individuals to "Go FRTHR." This purpose-driven approach blends style, functionality, and identity to stand out in a crowded market.
We created versatile, compact footwear designed to empower individuals to "Go FRTHR." This purpose-driven approach blends style, functionality, and identity to stand out in a crowded market.
Packaging
Packaging
Ad Campaigns
Ad Campaigns
Additional Concepts
Additional Concepts
Impact
Impact
FRHTR redefines what a shoe brand can offer in a world that doesn't need more shoes.
By prioritizing versatility, style, and compact design, the footwear supports individuals in putting their best foot forward wherever their journey takes them.
The result is a brand that not only meets the needs of today’s travelers but inspires them to go further in every aspect of life.
FRHTR redefines what a shoe brand can offer in a world that doesn't need more shoes.
By prioritizing versatility, style, and compact design, the footwear supports individuals in putting their best foot forward wherever their journey takes them.
The result is a brand that not only meets the needs of today’s travelers but inspires them to go further in every aspect of life.