“How can the essence of art's ever-changing
possibilities be captured in a modular logo?”
“How can the essence of art's ever-changing
possibilities be captured in a modular logo?”
BAM
BAM
2024
Dynamic Branding
2024
Dynamic Branding
2024
Dynamic Branding
My Role
Brand Identity Designer
My Role
Brand Identity Designer
My Role
Brand Identity Designer
Team
Mateo, Yukti, Zeta, Beam
Team
Mateo, Yukti, Zeta, Beam
Team
Mateo, Yukti, Zeta, Beam
Duration
4 months
Duration
4 months
Duration
4 months
Tools
Adobe CC, Miro, Figma
Tools
Adobe CC, Miro, Figma
Tools
Adobe CC, Miro, Figma
Brand Strategy
Brand Strategy
Positioning Statement
BAM is a cultural hub that connects diverse audiences
through boundary-pushing performances.
Positioning Statement
BAM is a cultural hub that connects diverse audiences
through boundary-pushing performances.
Core Value
Artistic Excellence, Diversity and Inclusion, Community
Engagement, Cultural Impact.
Core Value
Artistic Excellence, Diversity and Inclusion, Community
Engagement, Cultural Impact.
Inpiration
Inpiration
Dynamic System
Dynamic System
Brand Color & Purpose
Brand Color & Purpose
Each color was carefully chosen during this rebranding to represent the Brooklyn Academy of Music's iconic and diverse programs.
For instance, red symbolizes the dynamic passion of music, while blue, often associated with fluidity and depth, reflects the nature of dance.
Each color was carefully chosen during this rebranding to represent the Brooklyn Academy of Music's iconic and diverse programs.
For instance, red symbolizes the dynamic passion of music, while blue, often associated with fluidity and depth, reflects the nature of dance.
A World of Possibilities
A World of Possibilities
Human connection happens through multiple mediums, and art takes many forms. BAM serves as a lens for people to experience these diverse expressions of art.
We aimed to expand on this concept by designing a fully modular logo that embodies this spirit—one that can evolve and transform as needed.
Human connection happens through multiple mediums, and art takes many forms. BAM serves as a lens for people to experience these diverse expressions of art.
We aimed to expand on this concept by designing a fully modular logo that embodies this spirit—one that can evolve and transform as needed.
Impact
Impact
Art connects us in countless ways, transcending boundaries and mediums. BAM is more than just a stage—it’s a lens through which people experience the profound and ever-evolving world of art.
With this rebranding, we sought to capture that transformative spirit in a dynamic, modular logo, one that not only represents BAM’s rich diversity but evolves with it, constantly reflecting the pulse of creativity and culture.
Art connects us in countless ways, transcending boundaries and mediums. BAM is more than just a stage—it’s a lens through which people experience the profound and ever-evolving world of art.
With this rebranding, we sought to capture that transformative spirit in a dynamic, modular logo, one that not only represents BAM’s rich diversity but evolves with it, constantly reflecting the pulse of creativity and culture.
Art connects us in countless ways, transcending boundaries and mediums. BAM is more than just a stage—it’s a lens through which people experience the profound and ever-evolving world of art.
With this rebranding, we sought to capture that transformative spirit in a dynamic, modular logo, one that not only represents BAM’s rich diversity but evolves with it, constantly reflecting the pulse of creativity and culture.