How can a brand stay true to its essence and
stand out in a sea of superficial eco-friendliness?
How can a brand stay true to its essence and
stand out in a sea of superficial eco-friendliness?
ANNIE'S
ANNIE'S
2024
Ad Campaign
2024
Ad Campaign
My Role
Art Director, Animator
My Role
Art Director, Animator
Team
Mateo & Genesis
Team
Mateo & Genesis
Duration
4 months
Duration
4 months
Tools
Adobe CC, Figma
Tools
Adobe CC, Figma
About
About
It started with Annie Whitney, an organic farmer, making her own Mac & Cheese boxes and selling them to her local community. When co-founding Annie’s Homegrown in 1989, it was her goal to create a business that is both socially responsible and successful.
As Annie’s became more popular with consumers nationwide, the product line expanded to include snacks and breakfast foods.
It started with Annie Whitney, an organic farmer, making her own Mac & Cheese boxes and selling them to her local community. When co-founding Annie’s Homegrown in 1989, it was her goal to create a business that is both socially responsible and successful.
As Annie’s became more popular with consumers nationwide, the product line expanded to include snacks and breakfast foods.
Problem
Problem
The food landscape today is both diverse and divided—some embrace eco-friendly practices to reduce carbon footprints, while others remain skeptical or lack the means to prioritize environmental concerns.
The food landscape today is both diverse and divided—some embrace eco-friendly practices to reduce carbon footprints, while others remain skeptical or lack the means to prioritize environmental concerns.
The food landscape today is both diverse and divided—some embrace eco-friendly practices to reduce carbon footprints, while others remain skeptical or lack the means to prioritize environmental concerns.
Solution
Solution
To position Annie's Homegrown as a brand committed to the well-being of future generations. With quick, witty, & effective language, our ads use simplicity to discuss the importance of sustainability for our kids.
To position Annie's Homegrown as a brand committed to the well-being of future generations. With quick, witty, & effective language, our ads use simplicity to discuss the importance of sustainability for our kids.
To position Annie's Homegrown as a brand committed to the well-being of future generations. With quick, witty, & effective language, our ads use simplicity to discuss the importance of sustainability for our kids.
Printed Ads
Printed Ads
Garden Finder App
Garden Finder App
Impact
Impact
We aim to position Annie's Homegrown as a trustworthy, sustainable, and health-conscious brand in today’s divided and polarized food landscape. The "Sustaining Future Generations" campaign reassures millennial parents that Annie's is a brand they can rely on.
Through a quick, witty, and charming ad campaign, we use simplicity to highlight the importance of sustainability for our kids.
At the heart of this effort is the Annie's Garden Locator app, which connects families to local gardens and offers tools to educate them about fresh produce and recipe ideas. Together, we’re cultivating a healthier planet and a brighter future for the next generation.
We aim to position Annie's Homegrown as a trustworthy, sustainable, and health-conscious brand in today’s divided and polarized food landscape. The "Sustaining Future Generations" campaign reassures millennial parents that Annie's is a brand they can rely on.
Through a quick, witty, and charming ad campaign, we use simplicity to highlight the importance of sustainability for our kids.
At the heart of this effort is the Annie's Garden Locator app, which connects families to local gardens and offers tools to educate them about fresh produce and recipe ideas. Together, we’re cultivating a healthier planet and a brighter future for the next generation.
We aim to position Annie's Homegrown as a trustworthy, sustainable, and health-conscious brand in today’s divided and polarized food landscape. The "Sustaining Future Generations" campaign reassures millennial parents that Annie's is a brand they can rely on.
Through a quick, witty, and charming ad campaign, we use simplicity to highlight the importance of sustainability for our kids.
At the heart of this effort is the Annie's Garden Locator app, which connects families to local gardens and offers tools to educate them about fresh produce and recipe ideas. Together, we’re cultivating a healthier planet and a brighter future for the next generation.